Iphone is having a identity crisis
Apple has been in the process of repositioning itself as a service company for some time now. The company has been constantly rolling out new and updated subscription options for cloud storage, music and news. Don't forget that Apple has invested enough money in Apple TV to win an Academy Award for Best Movie and beat Netflix. And Apple securing the rights to Major League Soccer and bringing Lionel Messi to a soccer team in Florida is one of the biggest moves in sports and streaming right now. That's just the tip of the iceberg, because inside, the hardware is losing the magic of years gone by. What's going on?