Gonzalo Lira, formerly known as "Coach Red Pill", was a 55-year-old Chilean-American man who died in a Ukrainian prison. He was imprisoned there for speaking out about the war in Ukraine. This sparked an international controversy and raised questions about freedom of expression and human rights in times of war. Lira began his career with controversial dating tips on YouTube, where he claimed to be a relationship expert. But when the Russian army launched a large-scale invasion of Ukraine in February 2022, he suddenly switched to political topics.